Back in May, BMW had stated that it was not worried about the crisis of chip shortages. It was not that BMW was immune to the shortage of semiconductors, but that it had formulated corresponding measures to reduce the technological equipment of some models to reduce the amount of chips. This move did temporarily relieve it. However, according to the German media BimmerToday, the problem of insufficient BMW chips continues to expand. This time even the reduction target has been placed on equipment related to safety.

In recent years, BMW has continued to provide more packages including head-up displays, so it can be said that it is a safety feature that has been valued by the original factory. The report pointed out that the Innovation package for M340i, M340d and 330e is provided, including the head-up display, laser light set and active lighting style, driving assistance system and some convenience functions. The combination will temporarily exclude the head-up display. In other words, this wave of chip crisis has become so serious that even a relatively small number of high-end models must be unequipped to reduce the amount of chips as much as possible. Since all high-end models are affected, this move will definitely affect multiple car series. It is not entirely bad news for consumers. At least new car purchase packages can reduce the price as a result.

At present, it seems that BMW is still following the production strategy of May, preferring to cut prices and reduce distribution, but also to maintain the shipment volume as much as possible, and to ensure that the global supply chain can have enough chips to supply production to avoid further large-scale shutdowns. However, there is no official official news yet, so it is difficult to estimate how bad the actual chip shortage is.